by unthink | Aug 4, 2026 | Uncategorized
​We survive a day away easily. A week, with effort. A month, if the team rallies. Sixty days reveals something else entirely. It’s not a test of people. It’s a test of systems. We build companies around ourselves without noticing. Every approval that...
by unthink | Aug 3, 2026 | Blog Post
Cheap has a hidden fee. It just bills you later. The table looked great. The price looked better. Six months in, the joints wobble and the finish peels, and now you’re shopping again. Except this time you’re buying the table you should have bought the...
by unthink | Aug 1, 2026 | Blog Post
“It won’t sell” sounds like a fact. It’s usually a guess wearing a suit. Nobody has access to the future. Not the founder who built it, not the investor who passed, not the sales rep who pitched it once and got quiet on the other end of the...
by unthink | Jul 31, 2026 | Blog Post
We assume differentiation is a marketing problem. Find the right slogan, run the right campaign, and the crowd will notice us. Seth Godin’s Purple Cow argues the opposite. By the time we’re writing the ad, it’s already too late. A brown cow standing...
by unthink | Jul 29, 2026 | Blog Post
A small business posts a job. “AI skills required.” Ninety applicants. Half can’t define a prompt. They hire anyway, because AI feels urgent and industry experience feels old. Then the survey results land. Ask small and midsize businesses (SMBs) who...
