by unthink | Apr 3, 2026 | Blog Post
I walked through a small hill town in Umbria recently. Narrow stone streets, a church that has stood since the 12th century, a butcher whose family has occupied the same shop for four generations. Nobody needed to explain the culture. It was present in every detail....
by unthink | Mar 14, 2026 | Blog Post
Every leader has guiding principles. Most just can’t name them. That is the problem. Warren Buffett built Berkshire Hathaway on a single unwavering principle: invest in businesses with durable competitive advantages, then do nothing. Not clever tactics. Not...
by unthink | Feb 27, 2026 | Blog Post
We measure results before we understand the situation we are measuring them in. A million dollars in new revenue. We celebrate or dismiss it before we ask the only question that matters: compared to what? For the business doing $300,000, that number is a revolution....
by unthink | Feb 18, 2026 | Uncategorized
We measure our dreams with a calculator. When asked what we want to achieve, we default to the most dangerous math: current state plus 10 percent. Maybe 20 if we’re feeling brave. This is the arithmetic that keeps us exactly where we are. The calculation is...
by unthink | Jan 29, 2026 | Blog Post
We project goals, milestones, accountability measures. We allocate resources. We plan for success, as we should. But here’s the question that changes everything: If you failed by [specific future date], what would be the reason? Not could fail. Not might fail....
