by unthink | Jul 2, 2026 | Blog Post
Orange isn’t just a color at the World Cup. It’s a promise. So is dark green. So is red, white, and blue. So is the kilt. Nobody hands out that jersey and says “wear this.” People choose it. They choose it because it says something true about...
by unthink | Jun 17, 2026 | Blog Post
We talk about culture as if it lives in handbooks. It does not. Culture lives in what we do when no one is keeping score. Japan’s World Cup team left their locker room immaculate. The fans cleared their garbage into bags provided to their supporters. Not to win...
by unthink | Jun 6, 2026 | Blog Post
I was working with a logistics company a while back. Solid team. Decent margins. Good people who showed up and did the work. But there was something flat about the place. Functional. Just not alive. I asked the operations manager when they last celebrated something....
by unthink | Jun 5, 2026 | Blog Post
We love the Forrest Gump line. Life is like a box of chocolates. We quote it when things go sideways. When the deal falls through. When the hire doesn’t work out. When the meeting turns into something we didn’t see coming. But here’s what we...
by unthink | May 5, 2026 | Blog Post
Most leadership teams can talk about the competition, the market, the strategy. What they can’t talk about is each other. Not really. Not the things that matter. The dependency that isn’t working. The relationship that broke six months ago. The team member...
