by unthink | Aug 31, 2026 | Blog Post
Ten minutes to go. We’re ahead. We ease off. Sport calls this the fatal mistake: it’s never over until it’s over. Business keeps forgetting the lesson sport already learned. We build an advantage. Years of it. Somewhere in that success, we stop...
by unthink | Jul 31, 2026 | Blog Post
We assume differentiation is a marketing problem. Find the right slogan, run the right campaign, and the crowd will notice us. Seth Godin’s Purple Cow argues the opposite. By the time we’re writing the ad, it’s already too late. A brown cow standing...
by unthink | Jun 30, 2026 | Blog Post
We used to think of sustainability the way we thought of corporate philanthropy. Nice to have. Good for optics. Something the marketing team could put on the website next to the community garden photo. We were wrong. The companies leading right now aren’t the...
by unthink | Apr 15, 2026 | Blog Post
We have a habit of treating disruption like weather. We notice it, complain about it, and wait for it to pass. It doesn’t pass. When the internet arrived, we watched senior leaders wear their email ignorance like a badge of seniority. The corner office...
by unthink | Mar 9, 2026 | Blog Post
Everyone optimizes for fit. Same frameworks. Same metrics. Same consultants. Same strategies dressed in slightly different fonts. The founder studies what the market leader does. Then copies it. The executive benchmarks the competitor. Then mirrors it. Alignment feels...
