The rules you didn’t choose

The CEO insists on quarterly thinking because that’s how it’s done. The founder chases venture capital because everyone says you must. The team meets every Monday at nine because… well, that’s when meetings happen. We inherit rules like we...

The camel question

The camel and the dromedary serve the same purpose. Both cross deserts. Both carry loads. Both endure harsh conditions that would break lesser creatures. Yet one has two humps, the other has one. That distinction? It matters more than we think. Your competitor down...

What are you ignoring?

The best performers don’t consume more information—they ignore more of it. We’ve confused being informed with being productive—your inbox overflows. Your feed refreshes endlessly—another framework, another podcast, another urgent insight demanding...

I don’t know

We’ve been sold a lie about certainty. The CEO who projects absolute confidence? She’s burning credibility with every forced answer. The founder who never says “I don’t know”? He’s teaching his team that pretending is more valuable...

The algorithm knows

Your best salesperson just got replaced. Not by another human. By an algorithm that never takes lunch breaks, never has bad days, and somehow knows your customer’s purchase history better than they do. Here’s the uncomfortable truth: Your customers are...