by unthink | Jun 7, 2026 | Blog Post
Cyril Northcote Parkinson said it in 1955. Work expands to fill the time available for its completion. Seventy years later, we still don’t believe him. Give a task two hours, it takes two hours. Give it two days, it takes two days. Not because the work is...
by unthink | Mar 28, 2026 | Blog Post
We tell ourselves we don’t have enough time. The calendar is full. The inbox never empties. The list grows faster than we work through it. But time is not scarce. Focus is. We have built environments that make sustained attention nearly impossible. Tabs stacked...
by unthink | Oct 22, 2025 | Blog Post
What if the real cost isn’t what you’re missing—but what you’re abandoning? Every “yes” to the shiny opportunity is a “no” to the momentum you’ve built. The question isn’t what you might gain by chasing something...
by unthink | Oct 4, 2025 | Blog Post
Trader Joe’s carries 4,000 products. Walmart stocks 120,000. Yet which store makes choosing easier? The paradox isn’t just for retailers. It’s for everyone making decisions. We think more options equal better outcomes. But the freelancer who says yes...
by unthink | Aug 30, 2025 | Blog Post
You wouldn’t plan a beach day when storm clouds gather. You wouldn’t start a workout when it’s time to sleep. Yet we wreck our flow daily with predictable disruptions. We schedule meetings that serve no purpose. We check emails during deep work. We...
