by unthink | Jun 27, 2026 | Blog Post
We confuse busyness with strategy. We fill the calendar with reviews, standups, pipeline calls, and board prep, and we tell ourselves we are leading. We are not. We are managing. The two are not the same, and the gap between them is where companies stall. The...
by unthink | Jun 14, 2026 | Blog Post
We like to believe strategy is something we adjust as we go. The market shifts, a competitor moves, and we update the plan. Agile. Responsive. Smart. But the teams that win Le Mans didn’t write their strategy during the race. They wrote it before, including what...
by unthink | Apr 14, 2026 | Blog Post
Imagine a sport with no scoreboard. No defined winner. No agreement on what the game even is. We’d call that chaos. We’d never watch it. We’d certainly never play hard for it. Yet we build organizations exactly this way. We set vague goals and call...
by unthink | Apr 3, 2026 | Blog Post
I walked through a small hill town in Umbria recently. Narrow stone streets, a church that has stood since the 12th century, a butcher whose family has occupied the same shop for four generations. Nobody needed to explain the culture. It was present in every detail....
by unthink | Mar 14, 2026 | Blog Post
Every leader has guiding principles. Most just can’t name them. That is the problem. Warren Buffett built Berkshire Hathaway on a single unwavering principle: invest in businesses with durable competitive advantages, then do nothing. Not clever tactics. Not...
