by unthink | Feb 27, 2026 | Blog Post
We measure results before we understand the situation we are measuring them in. A million dollars in new revenue. We celebrate or dismiss it before we ask the only question that matters: compared to what? For the business doing $300,000, that number is a revolution....
by unthink | Feb 18, 2026 | Uncategorized
We measure our dreams with a calculator. When asked what we want to achieve, we default to the most dangerous math: current state plus 10 percent. Maybe 20 if we’re feeling brave. This is the arithmetic that keeps us exactly where we are. The calculation is...
by unthink | Jan 29, 2026 | Blog Post
We project goals, milestones, accountability measures. We allocate resources. We plan for success, as we should. But here’s the question that changes everything: If you failed by [specific future date], what would be the reason? Not could fail. Not might fail....
by unthink | Jan 21, 2026 | Blog Post
Many leaders I work with struggle to see what makes them unique. They look at their markets and see crowded spaces with endless options. “It’s all been done,” they tell me. “How can we possibly stand out?” Here’s what I’ve...
by unthink | Dec 28, 2025 | Blog Post
The calendar gives us this peculiar gift. A week suspended between the urgency of December and the ambition of January. Most of us don’t plan it—it simply arrives. The mornings stretch longer. The walks happen without an agenda. The mind, finally permitted to...
