by unthink | Jun 13, 2026 | Blog Post
Landed in Milan early, jet-lagged, bag still in my hand. My friend, whom I hadn’t seen in years, met me with a hug, then insisted I needed a proper espresso. Then he laid out the plan. Not a plan for sightseeing. Not a plan for meetings. A plan for eating, two...
by unthink | Jun 11, 2026 | Blog Post
Most persuasion fails before it starts. Not because the argument is weak. Not because the data is wrong. Because the persuader never asked one question: where is this person right now? The founder pitching alignment to a skeptical board. The sales rep pushing a...
by unthink | Jun 10, 2026 | Blog Post
I’ve banked with the same institution for decades. Not because they’re remarkable. They’re not. Global, established, perfectly functional, and about as inspiring as watching paint dry. I stayed because it was easier than leaving. Convenience...
by unthink | Jun 9, 2026 | Blog Post
I’ve watched a few people crash in slow motion. They built their platform on a version of themselves that wasn’t quite true. A little more certain than they were. A little more successful than the numbers showed. The audience came. Fast. And then, as these...
by unthink | Jun 7, 2026 | Blog Post
Cyril Northcote Parkinson said it in 1955. Work expands to fill the time available for its completion. Seventy years later, we still don’t believe him. Give a task two hours, it takes two hours. Give it two days, it takes two days. Not because the work is...
