The best performers don’t consume more information—they ignore more of it.
We’ve confused being informed with being productive—your inbox overflows. Your feed refreshes endlessly—another framework, another podcast, another urgent insight demanding attention.
But here’s the trap: Every yes to new information is a no to deep work. Every minute scanning is a minute not creating.
The high performer who breaks through isn’t the one who reads everything. She’s the one who knows her One Thing—that singular project, that core skill, that essential outcome—and lets everything else fade to background noise.
Information abundance doesn’t necessarily lead to better results. It creates decision paralysis.
So ask yourself: What if your competitive advantage isn’t what you know, but what you’re brave enough to ignore?
