You take your tea a certain way.
Rolling boil. Three sugars. Oat milk. Strong enough to stand a spoon in. Or maybe none of those things. Maybe just hot water and a bag, steeped exactly two minutes.
It’s yours. Non-negotiable.
Someone else finds it undrinkable. Someone else thinks it’s perfect. Both are right.
Your craft works the same way.
The product you make, the service you offer, the way you show up. Some people will find it exactly what they needed. They’ll become your tribe. They’ll tell others.
Others won’t get it. They’ll move on. So will you.
The mistake is believing the critics represent everyone. Or that universal approval is even the goal.
Niche is not a weakness. It’s precision.
Make something remarkable for the people who want exactly that. Let the rest drink their tea elsewhere.
