Dress code for the brain

Steve Jobs wore the same thing every day. Black mock turtleneck. Black pants. Done. Not because he lacked style. Because he understood something most people miss entirely. Every decision costs something. Not money. Energy. The kind that compounds quietly until the...

Does likeability matter?

Being liked feels good. It opens doors, smooths conversations, makes meetings more pleasant. But there’s a trap. The moment you optimize for likeability, you’ve already lost something more valuable: respect. Top performers understand this tension. They...

Being direct

Most leaders think being direct is harsh. They’re wrong. Steve Jobs killed projects with two words: “It’s sh(one)t.” His team knew exactly where they stood. No false hope. No mixed signals. No, wondering if maybe next quarter would be...

Marmite characters

Marmite, the much-loved yeasty spread widely used by many in the UK. And equally despised. When it comes to people, you know them immediately.. The person who walks into a meeting, half the room lights up while the other half quietly groans. Marmite characters –...

Mental systems

We complain about lacking time, but what we really lack are effective systems. Your morning routine—brushing teeth, getting dressed—happens without deliberation. No decision fatigue. Yet that email sitting in your inbox? You read, close, reopen, agonize, and postpone....