Steve Jobs wore the same thing every day. Black mock turtleneck. Black pants. Done.
Not because he lacked style. Because he understood something most people miss entirely.
Every decision costs something. Not money. Energy. The kind that compounds quietly until the well runs dry before lunch.
The freelancer spends forty-five minutes deciding what to wear. The executive stares at three nearly identical email subject lines. The founder debates which meeting to take first. None of it matters. All of it drains.
Psychologists call it decision fatigue. Jobs called it freedom.
The research is unambiguous. The more choices we make, the worse we get at making them. Judges grant fewer paroles late in the day. Doctors order more unnecessary tests as their shift wears on. We are not tireless logic machines. We are human.
So where do you start?
Pick one arena and make it automatic. The morning routine. The weekly review cadence. The meeting structure. The wardrobe, if that is where the friction lives. Remove the option. Install the default.
Greg McKeown would say you are not being rigid. You are being essential.
The goal is not fewer choices in life. It is more energy reserved for the choices that actually move the needle, the ones only you can make, the ones your company, your team, and your future are waiting on.
Jobs was not dressing simply.
He was protecting his genius.
