by unthink | Aug 31, 2026 | Blog Post
Ten minutes to go. We’re ahead. We ease off. Sport calls this the fatal mistake: it’s never over until it’s over. Business keeps forgetting the lesson sport already learned. We build an advantage. Years of it. Somewhere in that success, we stop...
by unthink | Aug 26, 2026 | Blog Post
Here’s a thing that shouldn’t surprise me anymore, but does. A leadership team gets a clear diagnosis. The meeting rhythm is broken, scorecards are inconsistent, and accountability is soft. We build the fix together. It’s specific – weekly...
by unthink | Aug 25, 2026 | Blog Post
I keep coming back to fugu. Not because I’ve eaten it (I haven’t, and I’m not sure I’d volunteer), but because of what it represents. A dish of pufferfish that carries enough toxin in the wrong tissue to stop a heart within hours, and there is...
by unthink | Aug 20, 2026 | Blog Post
We call it discipline and mean it as a compliment, then privately resent what it costs us. Every morning the pages get written before the excuses do. Every morning the resistance shows up first, disguised as something more urgent. Steven Pressfield gave that...
by unthink | Aug 18, 2026 | Blog Post
I sat with a client last month who swore her team hated their scoreboard. “It feels like the Panopticon,” she said. I asked her one question: “Who updates it?” “They do. Nobody makes them.” Bentham’s prison worked because you...
