The standards you walk past

Steve Jobs once sent back a shipment of screws because they weren’t beautiful enough. Not functional enough. Beautiful. Most people thought he was nuts. What they missed was the standard you walk past becomes the standard you accept. Think about the last time...

Accountability changes behavior

Ever wondered where your kids’ good behaviors come from? What about the bad ones? Look no further than the mirror. Children absorb what they see. They model what they experience. They normalize what we tolerate. Why is this any different in organizations? It si...

The clarity we lack

Many leaders I work with struggle to see what makes them unique. They look at their markets and see crowded spaces with endless options. “It’s all been done,” they tell me. “How can we possibly stand out?” Here’s what I’ve...

The tone you set

Two days of snow. A rare gift of stillness. Time to watch football and witness something profound about leadership. Martin Luther King Jr. Day. A day to reflect on how we choose to create change. Through conversation or command. Through influence or intimidation. And...

What excites you

We spend remarkable energy understanding market dynamics, optimizing processes, and perfecting strategy. We analyze data, refine systems, and pursue efficiency. Yet we overlook something fundamental. What excites you is unique. Nothing is necessarily better;...