by unthink | Jun 11, 2026 | Blog Post
Most persuasion fails before it starts. Not because the argument is weak. Not because the data is wrong. Because the persuader never asked one question: where is this person right now? The founder pitching alignment to a skeptical board. The sales rep pushing a...
by unthink | Jun 10, 2026 | Blog Post
I’ve banked with the same institution for decades. Not because they’re remarkable. They’re not. Global, established, perfectly functional, and about as inspiring as watching paint dry. I stayed because it was easier than leaving. Convenience...
by unthink | Jun 9, 2026 | Blog Post
I’ve watched a few people crash in slow motion. They built their platform on a version of themselves that wasn’t quite true. A little more certain than they were. A little more successful than the numbers showed. The audience came. Fast. And then, as these...
by unthink | Jun 6, 2026 | Blog Post
I was working with a logistics company a while back. Solid team. Decent margins. Good people who showed up and did the work. But there was something flat about the place. Functional. Just not alive. I asked the operations manager when they last celebrated something....
by unthink | Jun 5, 2026 | Blog Post
We love the Forrest Gump line. Life is like a box of chocolates. We quote it when things go sideways. When the deal falls through. When the hire doesn’t work out. When the meeting turns into something we didn’t see coming. But here’s what we...
