by unthink | Jun 5, 2026 | Blog Post
We love the Forrest Gump line. Life is like a box of chocolates. We quote it when things go sideways. When the deal falls through. When the hire doesn’t work out. When the meeting turns into something we didn’t see coming. But here’s what we...
by unthink | Jun 4, 2026 | Blog Post
We draw our moral lines long before anyone tests them. They feel solid. Permanent. Like foundations. And then someone asks us to shift, just slightly, just this once, to accommodate a different standard. A more convenient truth. We accommodate. Because the...
by unthink | Jun 3, 2026 | Blog Post
The store that sells everything. The consultant who works with anyone. The brand that offends nobody. They share one thing in common: nobody remembers them. There is a seductive logic to the “everything and everyone” strategy. More surface area means more...
by unthink | Jun 2, 2026 | Blog Post
You can find a great deal at the vintage market. That is not what this is about. There is a category of secondhand that looks like wisdom, feels like strategy, and passes for leadership. It is none of those things. It is borrowed. And borrowed, in business, is rarely...
by unthink | Jun 1, 2026 | Blog Post
In a prosperous valley nestled between two great peaks, there lived two merchants who sold the finest grain in all the land. The first merchant, Aldric, was precise and proud. His storehouse was immaculate. His weights were accurate to the last measure. Every...
