We call it the top priority. Then we hand it to someone who already has a full plate.
That’s not a decision. That’s a hope dressed up as a strategy.
The recipe for frustration is taking on something that requires a whole person, but only giving it half your time.
We keep doing this. Adding weight to people already at their limit and calling it focus.
Look at what we’re trying to do. What is required? Some things can only be done well when they are pursued with full effort.
A market doesn’t reward intention. It rewards what actually got built, fixed, or shipped.
We don’t have a bandwidth problem. We have a naming problem. We call things priorities without asking who has room to actually own them.
What would change if “important” required a name and a calendar before it required a meeting?
