by unthink | Jul 31, 2026 | Blog Post
We assume differentiation is a marketing problem. Find the right slogan, run the right campaign, and the crowd will notice us. Seth Godin’s Purple Cow argues the opposite. By the time we’re writing the ad, it’s already too late. A brown cow standing...
by unthink | Jul 30, 2026 | Blog Post
We ask for authenticity like it’s free. Show up as yourself, we say. Be real. Bring your whole self to the table. Then someone does it. They disagree in the meeting. They admit the plan is broken. They say the thing everyone was thinking. Suddenly authenticity...
by unthink | Jul 29, 2026 | Blog Post
A small business posts a job. “AI skills required.” Ninety applicants. Half can’t define a prompt. They hire anyway, because AI feels urgent and industry experience feels old. Then the survey results land. Ask small and midsize businesses (SMBs) who...
by unthink | Jul 28, 2026 | Blog Post
We used to study the map before we moved. We traced the route, noted the landmarks, built a picture of the territory before we ever left the driveway. Getting there meant understanding where “there” was, and the nuances of the route. Now we take...
by unthink | Jul 27, 2026 | Blog Post
Monday doesn’t create your mood. It reveals it. The dread you feel isn’t about the week ahead. It’s about the week behind, the one where nothing got planned, nothing got tied to the quarter, nothing got decided. Energy on Monday is inventory....
by unthink | Jul 26, 2026 | Blog Post
We hear it more than we notice it. Someone says we’re ready. That we have potential. That they believe in us. We say thank you. We move on. That’s the mistake. A compliment closes a loop. An invitation opens one, and we keep confusing the two. When a...
