by unthink | Jun 7, 2026 | Blog Post
Cyril Northcote Parkinson said it in 1955. Work expands to fill the time available for its completion. Seventy years later, we still don’t believe him. Give a task two hours, it takes two hours. Give it two days, it takes two days. Not because the work is...
by unthink | Jun 6, 2026 | Blog Post
I was working with a logistics company a while back. Solid team. Decent margins. Good people who showed up and did the work. But there was something flat about the place. Functional. Just not alive. I asked the operations manager when they last celebrated something....
by unthink | Jun 5, 2026 | Blog Post
We love the Forrest Gump line. Life is like a box of chocolates. We quote it when things go sideways. When the deal falls through. When the hire doesn’t work out. When the meeting turns into something we didn’t see coming. But here’s what we...
by unthink | Jun 4, 2026 | Blog Post
We draw our moral lines long before anyone tests them. They feel solid. Permanent. Like foundations. And then someone asks us to shift, just slightly, just this once, to accommodate a different standard. A more convenient truth. We accommodate. Because the...
by unthink | Jun 3, 2026 | Blog Post
The store that sells everything. The consultant who works with anyone. The brand that offends nobody. They share one thing in common: nobody remembers them. There is a seductive logic to the “everything and everyone” strategy. More surface area means more...
by unthink | Jun 2, 2026 | Blog Post
You can find a great deal at the vintage market. That is not what this is about. There is a category of secondhand that looks like wisdom, feels like strategy, and passes for leadership. It is none of those things. It is borrowed. And borrowed, in business, is rarely...
