by unthink | Jun 13, 2026 | Blog Post
Landed in Milan early, jet-lagged, bag still in my hand. My friend, whom I hadn’t seen in years, met me with a hug, then insisted I needed a proper espresso. Then he laid out the plan. Not a plan for sightseeing. Not a plan for meetings. A plan for eating, two...
by unthink | Jun 12, 2026 | Blog Post
The price tag says zero. The form asks for your email anyway. That’s not an accident. It’s the business model. Behavioral economists call it the “endowment effect of attention.” Once someone has some of your data, even just an email address,...
by unthink | Jun 11, 2026 | Blog Post
Most persuasion fails before it starts. Not because the argument is weak. Not because the data is wrong. Because the persuader never asked one question: where is this person right now? The founder pitching alignment to a skeptical board. The sales rep pushing a...
by unthink | Jun 10, 2026 | Blog Post
I’ve banked with the same institution for decades. Not because they’re remarkable. They’re not. Global, established, perfectly functional, and about as inspiring as watching paint dry. I stayed because it was easier than leaving. Convenience...
by unthink | Jun 9, 2026 | Blog Post
I’ve watched a few people crash in slow motion. They built their platform on a version of themselves that wasn’t quite true. A little more certain than they were. A little more successful than the numbers showed. The audience came. Fast. And then, as these...
by unthink | Jun 7, 2026 | Blog Post
Every morning, on walks, my dog stalks birds. She gets close. Never catches one. But here’s the thing, she never stops believing she will. What if she stopped believing? Would she be motivated and excited every day? Belief, even unrewarded, is what keeps us...
