The checkout line moves fast. Same greeting. Same process. Same transaction.
But then someone remembers your name. Asks about your project. Notices you chose the difficult option last time.
Suddenly, you’re not just another customer.
Special isn’t about price cuts or fancy packaging. It’s about being seen. Acknowledged. Treated like you matter.
Most businesses miss this. They optimize for efficiency, not connection. They scale systems, not relationships.
Your competitor down the street? They’re probably doing the same thing you are. Same product. Same price. Same indifferent service.
The opportunity sits right there.
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