“Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.” – General George S. Patton.

Organizations often question their teams’ ingenuity level, yet, all too often, we look for spoon-feeding and the same approach we have always adopted since it was tried and tested. And while it may be the same and tried and tested, it may be dated and somewhat lacking in creativity.

Can we unexpectedly unlock untapped creativity and innovation by unveiling magic in ‘What,’ not ‘How?’

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