The design of boxes, while reasonably standard overall, be it square or rectangular, has evolved significantly, especially in the past few years. It comprised four sides with an open top and bottom, each containing four flaps that can easily be assembled to create a nice container.

Over the past few years, there has been a proliferation of designs aimed at being more cost-effective in manufacture and assembly and creating greater consumer appeal. Noted.

The designs are novel and intriguing, to the point that when a package arrives, one remains somewhat perplexed as to the correct way to open the box. Is it from the top, the side, halfway down the side, etc.? Inevitably, I find myself reduced to merely ripping it open, likely contrary to the well-crafted intent of marketers.

Too often, with the desire to be creative, novel, new, and innovative, we may be overdesigning, and most of the time, it is for the designer rather than the consumer.

The perfect box is possibly just the one anyone knows how to open and securely contains the product within it.

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