by unthink | Aug 8, 2025 | Blog Post
You get the same 168 hours as everyone else. Jeff Bezos has them. Your competitor has them. The person outperforming you in half the time has them too. The difference isn’t in the allocation of time. It’s in the allocation of attention. We’ve...
by unthink | Jul 17, 2025 | Blog Post
“We’ll research that issue later this week,” someone on my team said about a problem that required attention. I stopped them immediately. What seemed like a minor delay would actually mean clients wouldn’t receive the nevcessary information for...
by unthink | Jul 16, 2025 | Blog Post
‘Eliminate the Noise’—a Steve Jobs expression. ‘Focus on the signal.’ The great people do this repeatedly. They are focused. Yet most of us embrace complexity and quantity as a badge of honor. Being distracted is applauded by many. I work with...
by unthink | Jun 23, 2025 | Blog Post
Time isn’t your scarcest resource. Attention is. You waste mental energy on things that don’t exist yet. Problems that might happen. Conversations that may never come. Outcomes beyond your control. Three questions end this waste: Is this thought true? If...
by unthink | Apr 20, 2025 | Blog Post
You wake up fresh. Brain clear. Possibilities abundant. Then you check email. By 10am, you’ve responded to seventeen messages, attended a pointless status meeting, and handled three “quick questions” that weren’t quick at all. Congratulations....
