Crazy times

What’s normal anyway? COVID wasn’t normal. Neither was the 2008 financial crash. Or 9/11. Or the dot-com bubble. Or the Cold War. Normal is just the story we tell ourselves about the time between disruptions. We’re always living through something....

Precision targets

Most people choose the wrong targets. Your carefully crafted goals either propel you forward or anchor you in place. The difference? Precision. Vague goals create vague results. Precise goals create focused action. What happens when you invest 10 minutes refining each...

Mirror test

We can blame external forces when they blindside us. That’s life. But what about when we clearly see what needs attention and still avoid it? When we have the roadmap but refuse to follow it? There’s no consolation prize for this kind of failure. Only a...

Light in dark

When rain falls, we forget the sun exists. When the sun shines, we can’t imagine storms. Success blinds us to future struggles. Crisis makes prosperity feel impossible. “When you’re in one, imagining the other is hard.” This oscillation...

Market domination

The data is clear: businesses with higher market share consistently outperform their smaller competitors on profitability. This isn’t just correlation—it’s causal. When your business claims a larger piece of the market, three powerful dynamics kick in:...