Eliminate the noise

‘Eliminate the Noise’—a Steve Jobs expression. ‘Focus on the signal.’ The great people do this repeatedly. They are focused. Yet most of us embrace complexity and quantity as a badge of honor. Being distracted is applauded by many. I work with...

Focus on what you know

We live in a business culture that celebrates the unknown—the next breakthrough, the disruptive technology, the untapped market. Yet while we fixate on what we don’t know, we often overlook the profound power of what we already know. Every successful scaling...

Swim in your lane

The pool analogy is perfect for understanding competitive strategy. Every swimmer knows that looking sideways at competitors mid-race is a guaranteed way to lose speed, break rhythm, and ultimately finish behind those who kept their eyes forward. Yet in business,...

Win the room

“What’s our strategy again?” I asked this question to three different teams last week—three different companies, three different industries. The responses were similar: awkward silence, vague generalities, and conflicting answers. In one...

Win the room

“What’s our strategy again?” I asked this question to three different teams last week. Three different companies. Three different industries. Similar responses: awkward silence, vague generalities, and conflicting answers. In one manufacturing...