Swim in your lane

The pool analogy is perfect for understanding competitive strategy. Every swimmer knows that looking sideways at competitors mid-race is a guaranteed way to lose speed, break rhythm, and ultimately finish behind those who kept their eyes forward. Yet in business,...

Win the room

“What’s our strategy again?” I asked this question to three different teams last week—three different companies, three different industries. The responses were similar: awkward silence, vague generalities, and conflicting answers. In one...

Win the room

“What’s our strategy again?” I asked this question to three different teams last week. Three different companies. Three different industries. Similar responses: awkward silence, vague generalities, and conflicting answers. In one manufacturing...

The decoy

Ancient military strategists perfected it first. Create explosions on multiple fronts. Send scouts to probe defenses. Launch diversionary attacks. While defenders rush to fortify obvious breach points, the real assault strikes elsewhere, often with devastating...

Face what you fear most

Hiding doesn’t make monsters disappear “The first responsibility of a leader is to define reality.” – Max DePree. We excel at dodging uncomfortable truths. A startup founder ignores dwindling cash reserves. A CEO overlooks a toxic executive,...