Pack your bags

We plan vacations obsessively. Itineraries, reservations, who’s coming, when to leave. We treat projects like chores. Same energy. Same stakes. Often bigger consequences. The founder who maps a project like a trip, knowing the destination, the milestones,...

Expensive paperweights

I’ve seen the glossy-bound strategic plans. Some cost nearly a million dollars to produce. Beautiful documents. Thorough research. Careful analysis. Endless acknowledgments of those who labored over every page. Perfect paperweights. They sit on shelves. Unopened...

Betting on fog

We lose sleep over predictions. The market forecast. The competitor’s next move. Whether this hire will work out. If the strategy lands. We spin scenarios, build models, and stress test assumptions. We place bets on fog and wonder why we’re exhausted....

Plan to refuel

You’ve done the work. Quarterlies mapped out. Annual plan locked in. Monthly reviews calendared. Weekly team meetings set. Key conferences booked. The year is perfectly structured. Except it isn’t. You’ve planned your way straight into burnout. Dan...

Nostalgia isn’t strategy

The Canadian prime minister said it this week in Davos. Simple. Direct. True. We cling to what was. The contract that made sense three years ago. The employee who once delivered brilliance. The market position we held before everything shifted. That was then. We know...