What sets you apart?

In 1978, two childhood friends opened an ice cream shop in a converted gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield had $12,000 and a simple idea: make the best ice cream possible while making the world a little better. While other ice cream...

Leadership theatre always fails

Reed Hastings didn’t become Reed Hastings by copying other media executives. Yet most leaders do exactly that—they grab tactics from admired bosses and stitch them together like a corporate Frankenstein. Consider how Satya Nadella transformed Microsoft. He...

The curve that wins

Change breaks people before it makes them. The Kübler-Ross Change Curve shows us exactly how this breaking happens: denial, anger, bargaining, depression, and finally acceptance. Most leaders pretend this emotional chaos doesn’t exist. They announce a change and...

Marmite characters

Marmite, the much-loved yeasty spread widely used by many in the UK. And equally despised. When it comes to people, you know them immediately.. The person who walks into a meeting, half the room lights up while the other half quietly groans. Marmite characters –...

When silence speaks louder

The Streisand Effect isn’t just a quirky internet phenomenon. It’s a fundamental force reshaping how power operates in our hyper-connected world. Named after Barbra Streisand’s failed attempt to suppress photos of her Malibu mansion in 2003, the...