by unthink | Mar 15, 2026 | Blog Post
I think about this often. We are living in the most extraordinary information age in human history, and I am not sure we have fully reckoned with what that means. The access is stunning. In 2012 alone, IBM estimated that 2.5 exabytes of new data were generated every...
by unthink | Mar 14, 2026 | Blog Post
Every leader has guiding principles. Most just can’t name them. That is the problem. Warren Buffett built Berkshire Hathaway on a single unwavering principle: invest in businesses with durable competitive advantages, then do nothing. Not clever tactics. Not...
by unthink | Mar 12, 2026 | Blog Post
I see it constantly. The founder who built something remarkable, something that actually worked, and then quietly dismantled it by adding more. More products. More initiatives. More complexity dressed up as strategy. There is a particular kind of suffering that...
by unthink | Mar 11, 2026 | Blog Post
McDonald’s built an empire on consistency. Same Big Mac. Same Coke. Same experience in Tokyo as Topeka. And even then, you add condiments. You order diet. You ask for no pickles. So why do service firms still sell one-size solutions? A 2021 Harvard Business...
by unthink | Mar 10, 2026 | Blog Post
They nodded. They signed the charter. They shook your hand. And then they went back to their desk and did nothing. The consenting assassin is not a villain in a movie. There is no dramatic monologue. No obvious betrayal. Just a quiet, deliberate withholding of effort,...
