by unthink | Jul 7, 2026 | Blog Post
We trust the number more than we trust the source. A claim arrives dressed as data. A percentage, a benchmark, “caught up to.” We nod, because numbers feel objective even when no one checked them. Meta’s AI chief told a room of employees that an...
by unthink | Jul 3, 2026 | Blog Post
We don’t begrudge a leader who prospers. We begrudge the gap between their prosperity and ours. Eat last, and the team barely notices the difference. Eat first, and they notice everything....
by unthink | Jul 2, 2026 | Blog Post
Orange isn’t just a color at the World Cup. It’s a promise. So is dark green. So is red, white, and blue. So is the kilt. Nobody hands out that jersey and says “wear this.” People choose it. They choose it because it says something true about...
by unthink | Jun 30, 2026 | Blog Post
We used to think of sustainability the way we thought of corporate philanthropy. Nice to have. Good for optics. Something the marketing team could put on the website next to the community garden photo. We were wrong. The companies leading right now aren’t the...
by unthink | Jun 29, 2026 | Blog Post
We spend forty-five minutes debating a $300 line item and twelve minutes deciding whether to enter a new market. This is not a time management problem. It is neuroscience taking control. The human brain evolved under conditions that rewarded the immediate and the...
