by unthink | Jun 11, 2026 | Blog Post
Most persuasion fails before it starts. Not because the argument is weak. Not because the data is wrong. Because the persuader never asked one question: where is this person right now? The founder pitching alignment to a skeptical board. The sales rep pushing a...
by unthink | Jun 10, 2026 | Blog Post
I’ve banked with the same institution for decades. Not because they’re remarkable. They’re not. Global, established, perfectly functional, and about as inspiring as watching paint dry. I stayed because it was easier than leaving. Convenience...
by unthink | Jun 9, 2026 | Blog Post
I’ve watched a few people crash in slow motion. They built their platform on a version of themselves that wasn’t quite true. A little more certain than they were. A little more successful than the numbers showed. The audience came. Fast. And then, as these...
by unthink | Jun 7, 2026 | Blog Post
Cyril Northcote Parkinson said it in 1955. Work expands to fill the time available for its completion. Seventy years later, we still don’t believe him. Give a task two hours, it takes two hours. Give it two days, it takes two days. Not because the work is...
by unthink | Jun 6, 2026 | Blog Post
I was working with a logistics company a while back. Solid team. Decent margins. Good people who showed up and did the work. But there was something flat about the place. Functional. Just not alive. I asked the operations manager when they last celebrated something....
