by unthink | Jun 14, 2026 | Blog Post
We like to believe strategy is something we adjust as we go. The market shifts, a competitor moves, and we update the plan. Agile. Responsive. Smart. But the teams that win Le Mans didn’t write their strategy during the race. They wrote it before, including what...
by unthink | Jun 13, 2026 | Blog Post
Landed in Milan early, jet-lagged, bag still in my hand. My friend, whom I hadn’t seen in years, met me with a hug, then insisted I needed a proper espresso. Then he laid out the plan. Not a plan for sightseeing. Not a plan for meetings. A plan for eating, two...
by unthink | Jun 12, 2026 | Blog Post
The price tag says zero. The form asks for your email anyway. That’s not an accident. It’s the business model. Behavioral economists call it the “endowment effect of attention.” Once someone has some of your data, even just an email address,...
by unthink | Jun 11, 2026 | Blog Post
Most persuasion fails before it starts. Not because the argument is weak. Not because the data is wrong. Because the persuader never asked one question: where is this person right now? The founder pitching alignment to a skeptical board. The sales rep pushing a...
by unthink | Jun 10, 2026 | Blog Post
I’ve banked with the same institution for decades. Not because they’re remarkable. They’re not. Global, established, perfectly functional, and about as inspiring as watching paint dry. I stayed because it was easier than leaving. Convenience...
