by unthink | Jul 31, 2026 | Blog Post
We assume differentiation is a marketing problem. Find the right slogan, run the right campaign, and the crowd will notice us. Seth Godin’s Purple Cow argues the opposite. By the time we’re writing the ad, it’s already too late. A brown cow standing...
by unthink | Jul 30, 2026 | Blog Post
We ask for authenticity like it’s free. Show up as yourself, we say. Be real. Bring your whole self to the table. Then someone does it. They disagree in the meeting. They admit the plan is broken. They say the thing everyone was thinking. Suddenly authenticity...
by unthink | Jul 28, 2026 | Blog Post
We used to study the map before we moved. We traced the route, noted the landmarks, built a picture of the territory before we ever left the driveway. Getting there meant understanding where “there” was, and the nuances of the route. Now we take...
by unthink | Jul 26, 2026 | Blog Post
We hear it more than we notice it. Someone says we’re ready. That we have potential. That they believe in us. We say thank you. We move on. That’s the mistake. A compliment closes a loop. An invitation opens one, and we keep confusing the two. When a...
by unthink | Jul 25, 2026 | Blog Post
We loved the discount. Ten percent off, just for letting it renew itself. Then we stopped using it. We forgot the password. We forgot it was even there. This is not an accident. It is a business model. The convenience is real, but so is the design behind it: friction...
