by unthink | Mar 28, 2026 | Blog Post
We tell ourselves we don’t have enough time. The calendar is full. The inbox never empties. The list grows faster than we work through it. But time is not scarce. Focus is. We have built environments that make sustained attention nearly impossible. Tabs stacked...
by unthink | Mar 25, 2026 | Blog Post
IKEA figured something out that most businesses never do. The product isn’t the furniture. The product is the system. By shipping flat, they transferred one task to the buyer: assembly. In exchange, they cut shipping costs, eliminated warehouse bloat, and...
by unthink | Mar 19, 2026 | Blog Post
I have a confession. I use AI every day. I find it genuinely remarkable. It helps me think faster, research deeper, and draft things I would have spent hours on. I am not anti-AI. Not even close. But I am starting to worry. A colleague of mine, Alex Meyer, lives and...
by unthink | Mar 16, 2026 | Blog Post
“The speed of the leader is the speed of the pack.” — Ralph Waldo Emerson Kids don’t read the memo. They watch. The founder who cuts corners teaches her team that corners exist to be cut. The executive who dismisses questions trains his people to...
by unthink | Mar 12, 2026 | Blog Post
I see it constantly. The founder who built something remarkable, something that actually worked, and then quietly dismantled it by adding more. More products. More initiatives. More complexity dressed up as strategy. There is a particular kind of suffering that...
