What ice cream do you offer?

Picture a plain scoop of vanilla ice cream with no topping. It’s okay, but it isn’t a favorite for most people. Now, imagine your favorite ice cream. Maybe it’s a sundae with fudge and bananas and sprinkles. A more favorable option when offered ice...

Lasting impressions

The service or product we purchase is likely not what we always or solely remember, nor will it be the only factor in you forming a lasting impression. Two coffee shops, favorably located, sell coffee you like at a similar price. Which do you likely frequent. The one...