Can you still think?

We’re drowning in content that sounds the same because it is very much the same. It comes from the same source: algorithms trained on what already exists, not human minds wrestling with problems. The convenience is seductive. Why struggle with your thoughts when...

What sets you apart?

In 1978, two childhood friends opened an ice cream shop in a converted gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield had $12,000 and a simple idea: make the best ice cream possible while making the world a little better. While other ice cream...

Brilliance: Your unfair advantage

The Conformity Trap “Be yourself; everyone else is already taken.” – Oscar Wilde A sea of sameness surrounds us. Organizations, desperate for success, often resort to mimicking their competitors. It’s the corporate equivalent of wearing the...

It’s not hard

While the products and settings may be similar, the service is inevitably what we recall most of any engagement and interaction. Ultimately, it is how you make them feel. However, it is not the exception we recognize; rather, it is the consistency. When people go out...

Don’t look back

The Tour de France: a test of endurance, stamina, skill, and strategy. Stage 15, 2023. Two leaders are battling for supremacy. Jonas Vingegaard, closing in on leader Tadej Pogačar. One moment changed it all. Vingegaard glanced back. In that split second, Pogačar...