A gesture that kids will often make, signifying they will maintain a promise and live up to and keep the commitment being made. So essential, and while kids intend to retain these, as we grow older, they seem less important.

The sharing of a simple secret that needs to be held in confidence, is often told by breaking a previous one. For many, a commitment to perform the work as mutually expected and agreed upon is merely a milestone rather than a matter of honor.

Organizations rarely make brand promises of any real meaning, and all too often, it becomes a question of whether you can rely on what they are offering and committing to. It is a leap of faith.  But should that be the case?

Possibly, we have begun to diminish ourselves to such a level that our word does not matter, primarily to ourselves. We make commitments we do not uphold. Gone are elements of honor and pride and replaced with apathy and entitlement.

Yes, by making those pinky promises, we can almost be assured that the next time someone wants to share something in confidence or rely on something to be done to their expectations, you may be high on the list. And you may do what you say you will, ultimately to your benefit—pinky promise.

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