The wilted flowers in your lobby. The receptionist’s indifferent tone. Your unironed shirt at the client meeting.
That’s packaging too.
Not the box your product ships in—the thousand small choices that signal who you are before you say a word.
The typo in your proposal. The scratched conference room table. How long someone waits on hold.
Packaging opens doors. But substance keeps them open.
Which are you investing in?
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