When we encounter issues or seek innovation, what do we typically do? It is all too easy to seek solutions within. We turn to the same people who may be a part of the issue; for many, that’s it. Some may go a step further and look at others within the industry to understand the ‘best in class’, and then attempt to emulate. 

 Yet, the spark and answers often lay outside the typical circle if we seek change and innovation—the immediate team, organization, or industry.  When the TSA encountered issues with line management following more stringent security measures, they sought guidance from theme parks. 

The circle provides comfort, certainty, and greater predictability. When we seek innovation and adjustment, disruption, adjustment, and the less obvious may be what is necessary. 

Does our circle confirm our thinking or allow us to be adventurous and explore? We can select the circle, and the size depends entirely on us, and we can choose to step outside and expand it, too.

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