There is much to be said for fresh. It typically tastes, looks, feels, smells and sounds better. There is good reason why the label fresh is used extensively as a selling point, and a guarantee of freshness brings value and appeal.

Our best work is done when we are fresh. When we take on a task when we are rested and alert or even looking at it with ‘fresh set of eyes’ it often seems simpler and smoother. When we bring in others to offer a fresh perspective we enrich the thinking and discover outcomes.

We can ignore the signs that the work is not fresh and accept it due to the constraints of fatigue or limitations of a single-minded ability, or we could ask ourselves what a crisp mind may unfold, and would we want to revisit the task so that we can savor it further when it is fresh.

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