Art galleries will share with you the importance of positioning and framing pieces within an installment. The frame and the positioning of a particular piece can significantly alter the perception of the work to the viewers.  

Similarly, framing information and a problem correctly is critical in presenting the correct issue and will impact how one receives the information. 

2% Milk suggests that the product is better than whole milk, although whole milk is 97% fat-free. If you were told that whole milk only contains 1% additional fat, would that alter your view? Inevitably, the presentation of information creates a bias. Therefore, to what extent are we bringing bias to any information or issue we reveal?

When we look at a problem, we may want to step back and address it from multiple perspectives since ours will have built-in biases. Do we have the correct problem, or has our bias negated many other options?  However, reliance on our narrow view alone will likely cause us to believe we already have the solution as well. Yes, the answer to our perceived problem.  It is difficult to see something otherwise when we have always viewed it differently. 

Bringing in other perspectives to help frame the problem is essential, particularly the view of others who are not closely involved. The problem we believe we have may not be a problem after all, and therefore solutions for that would likely amount to wasted resources and further frustration.

Reframing the problem is an opportunity to think differently, often leading to better and more pleasing outcomes.

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