Speed of change and the depth of information available drives the move to specialization and a call to attain focus and expertise applicable to individuals and organizations.
Identifying and creating niche areas in a crowded marketplace is essential and invaluable.
Some organizations favor generalists within functions or departments rather than fostering an environment for specialization and deep expertise. And this is reflected in their service and product suite.
Suppose we are looking for someone to innovate, resolve problems and execute optimally. Are we better with the expert with deep knowledge and understanding or a generalist with broad knowledge and no focus? If we want to be the best or have the best, there is value in a cognoscente.
