by unthink | Aug 2, 2026 | Blog Post
Sport tells the truth the office rarely does. We see it on the field. The player with real talent gets found out fast, not because someone announces it, but because the scoreboard does. Not every game. Not every possession. But consistently, over a season, quality...
by unthink | Aug 1, 2026 | Blog Post
“It won’t sell” sounds like a fact. It’s usually a guess wearing a suit. Nobody has access to the future. Not the founder who built it, not the investor who passed, not the sales rep who pitched it once and got quiet on the other end of the...
by unthink | Jul 31, 2026 | Blog Post
We assume differentiation is a marketing problem. Find the right slogan, run the right campaign, and the crowd will notice us. Seth Godin’s Purple Cow argues the opposite. By the time we’re writing the ad, it’s already too late. A brown cow standing...
by unthink | Jul 30, 2026 | Blog Post
We ask for authenticity like it’s free. Show up as yourself, we say. Be real. Bring your whole self to the table. Then someone does it. They disagree in the meeting. They admit the plan is broken. They say the thing everyone was thinking. Suddenly authenticity...
by unthink | Jul 29, 2026 | Blog Post
A small business posts a job. “AI skills required.” Ninety applicants. Half can’t define a prompt. They hire anyway, because AI feels urgent and industry experience feels old. Then the survey results land. Ask small and midsize businesses (SMBs) who...
by unthink | Jul 28, 2026 | Blog Post
We used to study the map before we moved. We traced the route, noted the landmarks, built a picture of the territory before we ever left the driveway. Getting there meant understanding where “there” was, and the nuances of the route. Now we take...
