Seinfeld began with two friends sharing everyday thoughts. Jerry Seinfeld and Larry David turned casual conversations into comedy gold.

Twitter started during a company brainstorming session about podcasting. Post-it Notes emerged from a failed adhesive experiment during an office chat. Netflix’s binge-watching model came from casual discussions about DVD frustrations.

Breakthrough innovations rarely announce themselves. They whisper during unstructured moments when minds wander and connect dots differently.

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