Choices abound and are the mainstay of our current social dynamics. We want options and variety. We sometimes demand it.

But, do we need it?

The choice is not necessarily the answer. If it is a product or service, the options will cost you more, and you likely do not need all the bells and whistles, nor will you use them.

There are simple and thriving organizations that offer one model or one product. It is the product, and people love it. They are mainstays and have loyal followings. Think groceries, technology, applications, and more.

If it is to say you own the XSR because each letter makes it better, then that is a choice. However, it costs more, but it will take you longer to master, and soon enough is likely dated.

We possibly need to reconsider our choices: why we want them and why we offer them.  People may appreciate us giving them one option because it is the best one.

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