We begin working on projects and soon find we are taking a different direction midway. Uncertainty prevails, discontent is apparent, and often we sit back and question the process or the people executing the task. While it can be essential to be fluid and flexible with our approach to reach the endpoint, what is invaluable and much needed at the start is to have a clear sense of the final goal.

Be clear on the end state, who it is intended for, the need it accomplishes, the functions it provides, and how it will perform. If we begin with the end, we will not only deliver the intended solution, but it will inevitably save hours, needless reiterations, budget, and avoid countless frustrations.

Starting with the end may be more relevant to the design and development process than any other function you perform.

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