Do we give much thought when the car starts, the water comes out the tap, or your laptop booting up at the touch of a button? We place importance on reliability, yet give little thought to it – until it is no longer.

The same applies to people and organizations. The ones who are reliable and you can count on regardless do not command our equal attention. They are the ones we should appreciate and value their dependability.

Those who are reliable to their word are precious. What they say is what they do, and you do not have to question it.  You know that if they don’t, there is likely a good reason, but their consistency is not in question.

It is our word, should we not strive to be reliable.

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