With almost 50 billion hamburgers consumed in the US each year, an average of three per person a week, the hamburger is a mainstay of our diets and culture. There is nothing more American than the barbeque with the staple fare of the hamburger. The simplicity of it: a flattened patty, a bun, ketchup, and possibly some other condiments and garnish. That is it. Yet, how many times have you consumed, yes not enjoyed, a mediocre or bad burger?
How about we take the time and do it well? Thoughtful planning, source quality ingredients, care in preparation and assembly. We can go from average to gourmet status with ease. The reward is lasting beyond that last bite. The satisfaction comes in the creation, cooking, and pride in a superior product, as well as the joy in seeing the appreciation of others and they marvel over the intentionally crafted delight. Doing anything to the best of our capabilities and resources is inevitably better received, appreciated, and remembered. Being thoughtful, passionate, and caring in the design, development, manufacture, and presentation of any product should be mandated. If we are going to do it, let’s do it well. It will make others happier, including ourselves.
