To be exceptional denotes that we are at least within the top five percent of what we do but closer to the top 1%.
The question is, what does it take to get us there? If we are intent on following what everyone else does, we can best hope that we will be the same as everyone else and average. Not that average is terrible, but it is not exceptional.
As organizations and individuals, if you follow the typical path others choose, you are likely to be part of that same group.
To be exceptional, we must do what others consider a challenge, unreasonable, and even unpleasant. It is getting up at 5, exercising every day, reading yet another book in the area of interest, and reviewing the process yet again.
Exceptional is a choice. Your exceptional is of your choosing. To attain it requires you to make some outstanding choices.
