It is easy to buy via Amazon. One click and it is done. Paying for our services via online apps and credit cards is also simple.
Yet at what cost? Online convenience is costing us all. Where we think we save in price we make up for in impulsive buys and quantity. It’s a marketing trap, and we fall for it.
Similarly, the convenience of being paid by credit card may sound appealing, convenient, and simple. Yet at three percent, your $1 million revenue, you handed off $30,000 without a second thought. Most organizations are rife with hidden costs that cost us dearly in time. It may be in cash flow delays due to processing arrangements or straight deductions, yet we pay little attention to them.
At what cost does this simplicity come?
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