The status of VIP is a privilege earned and granted by meeting specific criteria set by the organization. You receive special treatment, offers, or benefits in return for the status. You get them almost daily, labeled Silver, Gold, Platinum, Diamond, etc.
Then the organization rolls out other offers, your standing changes, and your importance appears to subside and almost diminish to none. Just think of standing in line to board a plane – they will get to your status eventually. Almost annually, new programs are added, and so do your advantages.
When an organization establishes a bond, it is necessary to maintain it. It was a promise, an intention, and the expectation set is the one the other party will demand. If we unilaterally alter our position and thinking, we can fully expect the other party may look elsewhere for the status that makes them very important.
